TikTok is introducing a updated setting that permits them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the company revealed that it now features over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a global rollout. This advancement comes amid a surge in AI-generated material, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A considerable share of this material is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is frequently absurd or surreal.
“We know from our community that numerous viewers like content created using AI tools, including AI artwork to informative clips, and we intend to offer the community the power to see more or less of that, based on their own choices,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its app labeled as made with AI. In total, over 100 million pieces of content are added to the app each day, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Users will be capable of limit or boost the amount of artificial media they see by using the “manage topic” feature in the app and selecting “AI-generated content”. Further subjects that can already be modified under the filter encompass current affairs, style, beauty, and dance.
AI Disclosure Rules
Its policies mandate content makers to identify “realistic” AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the service will henceforth apply an “AI-made” tag to content created with its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This step is aimed to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
The company is additionally launching a two million dollar AI literacy fund for specialists and organizations to produce educational content about responsible artificial intelligence. This project will benefit educational bodies dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, following controversy over plans to cut jobs for hundreds of review team members in the UK. It is set to eliminate a significant number of roles in its user protection division in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that human moderation would still have a role, but automated tools can shield workers by filtering out the most harmful content ahead of it is viewed by staff. The platform announced a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is making a difference work at speed.”
